This is a very important factor. There are two kinds of season low season and high season. In low season brings lower charges, cheaper flights and less interest. But in high season all rates associated with the travel is increased.
Currency rate is one of the important factors that affect the marketing of travel and tourism. Tourism marketing is directly affected by difference in the currency rates between countries. World currencies move up and down and it directly affect the people. When the dollar is down against a given currency, travelers get less for their money, and when it is up travelers get more.
The travel trend is changes year to year. Trends can be the types of destinations that are in vogue, like beaches and European city tours etc. Trends affect the places to which people travel.
Most governments now have included tourism in their national development strategies. The objectives of these efforts will increase the economy of the country. These circumstances directly affect travel and tourism marketing for a destination.